Attorney advertising must be truthful, not misleading, and include required disclaimers. Past results cannot guarantee future outcomes. Testimonials need disclosure of whether clients were compensated. Specialization claims require certification. Direct solicitation faces strict limits protecting vulnerable accident victims. Cooling-off periods may apply after accidents. Advertising cannot create unjustified expectations. Fee arrangements must be clearly explained. Dramatic reenactments need identification. Bar complaints arise from deceptive advertising. Competitive market pressures push ethical boundaries. Technology creates new advertising ethics challenges. Multi-state practices must comply with each jurisdiction’s rules. Client protection balances against commercial speech rights.